Frequently Asked Questions
Everything you need to know about KiteCampaigns, deliverability safeguards, domain verification, GST invoicing, and anti-spam policies.
General, Deliverability & Billing Questions
- Q1What is KiteCampaigns?
- KiteCampaigns is an India-focused bulk and transactional email platform for Indian businesses. You import opted-in contacts, send campaigns from an intuitive dashboard or REST API, and the platform handles unsubscribes, bounces and complaints automatically.
- Q2Why should Indian businesses choose KiteCampaigns over US providers like SendGrid or Mailgun?
- US platforms charge in USD, subjecting Indian companies to 3.5% foreign currency conversion markups, exchange rate volatility, and reverse-charge GST headaches. They also frequently ban Indian accounts without human review. KiteCampaigns charges directly in INR via Razorpay (UPI, RuPay, Netbanking, Cards), provides compliant 18% GST input credit invoices, and offers local IST support.
- Q3Why is there a 300 emails per day safety cap?
- Every business has an initial safety cap of 300 emails per day, counted in the business timezone. It warms up your sending reputation safely while you build trust with mailbox providers like Gmail and Yahoo. All plans carry this reputation protection.
- Q4What does per-business isolation mean?
- Each business has its own isolated sending environment and independent reputation metrics. A bad campaign or spam complaint from another sender cannot damage your deliverability, and yours cannot damage theirs.
- Q5Do I get a valid GST invoice to claim 18% input tax credit (ITC)?
- Yes. KiteCampaigns is operated by Kitenix Infotech Pvt Ltd, an Indian registered company. Simply enter your GSTIN during billing checkout and download compliant tax invoices to claim your full input tax credit.
- Q6Is DLT registration required for sending bulk emails in India?
- No. DLT (Distributed Ledger Technology) registration is mandatory only for telemarketing SMS and voice calls under TRAI rules. It does not apply to email marketing. However, email senders must comply with global email standards (SPF, DKIM, DMARC, opt-in consent, and mandatory one-click unsubscribe links), all of which are automatically enforced by KiteCampaigns.
- Q7When is an account automatically suspended?
- Sending is automatically paused for a business when its bounce rate reaches 4% or its spam complaint rate reaches 0.1%. This automatic guardrail protects your domain from being permanently blacklisted by Gmail and Yahoo.
- Q8Do my emails include an unsubscribe link?
- Yes. A footer with your logo and an unsubscribe link is mandatory and cannot be removed. We also inject RFC 8058 List-Unsubscribe one-click headers so Gmail and Yahoo display a native unsubscribe button at the top of the email.
- Q9What happens to bounced, complained and unsubscribed addresses?
- They are added to your suppression list automatically and are skipped in every future campaign, saving your quota and protecting your deliverability score.
- Q10Can I send from my own custom domain?
- Yes. Add your domain (e.g., mail.yourcompany.com), publish the CNAME records we provide for SPF, DKIM, and DMARC verification, and click verify. You can also pick a managed address on a KiteCampaigns domain to start sending immediately.
- Q11Can I use KiteCampaigns for transactional emails like OTPs and order receipts?
- Yes. KiteCampaigns provides a fast JSON REST API that delivers transactional emails (OTPs, password resets, payment notifications) with sub-second API latency and average delivery times under 1.8 seconds.
- Q12Can I upload purchased or scraped email lists?
- No. KiteCampaigns is strictly a consent-only platform. You must confirm that every contact has knowingly opted in to receive messages from you. Purchased, rented, harvested, or scraped lists are strictly prohibited.
- Q13How is billing handled and what payment methods are supported?
- Plans are billed in Indian Rupees (INR) via Razorpay. We support UPI (Google Pay, PhonePe, Paytm, BHIM), RuPay, Visa, Mastercard, and all major Indian netbanking institutions.
- Q14Can contacts be deleted after sending?
- Yes, optionally. The "Delete contacts after sending" feature can be enabled per campaign for businesses that prioritize minimal data retention under the Indian DPDP Act.
- Q15Do campaigns wait for each other in a queue?
- No. Campaigns are queued independently and processed in parallel, subject to your daily cap.
Have more questions about sending bulk emails in India?
Our support team is based in India and available to assist you.